Privacy Policy

Last updated: 26 March 2026

Soulsfinity Ltd ("Soulsfinity", "we", "our", or "us") is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and share your information when you use the Soulsfinity app and website (soulsfinity.com).

Soulsfinity Ltd is registered in England and Wales (company number 17116863) and is registered with the Information Commissioner's Office (ICO registration number CSN9687198).

1. Who We Are

Soulsfinity Ltd is the data controller responsible for your personal data.

2. Information We Collect

We collect the following categories of personal data:

Account information: Your name, email address, phone number, and date of birth when you register.

Profile information: Information you choose to share including height, ethnicity, languages, education, occupation, income range, and relationship preferences.

Special category data: With your explicit consent, we collect religious information including your Islamic sect, religiosity level, prayer practices, and related information. This is a special category of personal data under UK GDPR Article 9 and we process it only with your explicit consent for the purpose of matching you with compatible marriage partners.

Identity verification data: If you choose to verify your identity, we use Onfido (an Entrust company) to process a photograph of your government-issued ID document and a selfie. The selfie taken at registration is stored securely and never shown to other users. It is used solely for identity verification purposes.

Age verification data: We use Yoti's facial age estimation technology to verify you are 18 or over. Yoti deletes your photo immediately after analysis — we never store biometric data from this process.

Communications: Messages you send through the app. We moderate messages to ensure platform safety but do not read private conversations unless required for moderation or legal purposes.

Usage data: How you use the app including swipes, matches, and activity patterns. We use this to improve the service and for our matching algorithm.

Device and technical data: Your device type, operating system, IP address, and app version.

Location data: Your approximate location based on the city you provide. We do not track your precise GPS location.

3. How We Use Your Information

We use your personal data for the following purposes:

• To provide and operate the Soulsfinity matchmaking service
• To match you with compatible marriage candidates using our matching algorithm
• To verify your identity and age
• To send you transactional notifications (new matches, messages, account updates)
• To moderate content and keep the platform safe
• To comply with our legal obligations
• To improve our service through anonymised analytics

4. Legal Basis for Processing

We process your data under the following legal bases:

• Contract: Processing necessary to provide the Soulsfinity service you have signed up for.
• Legitimate interests: To improve our service, prevent fraud, and ensure platform safety.
• Legal obligation: Where required by law.
• Explicit consent: For special category data (religious information) and for optional features. You can withdraw consent at any time.

5. Sharing Your Information

We share your data with the following third parties:

• Onfido (Entrust): Identity verification. Data processed in the EU.
• Yoti: Age verification. Photo deleted immediately after analysis.
• Twilio: SMS OTP delivery for phone verification.
• Amazon Web Services: Cloud infrastructure and data storage in eu-west-2 (London).
• Agora: Voice and video call infrastructure.
• Stripe: Payment processing for Gold subscriptions.
• Sentry: Error monitoring. Anonymised technical data only.

We do not sell your personal data to third parties. We do not share your data with advertisers.

6. Data Storage and Security

Your data is stored on Amazon Web Services servers in London (eu-west-2). We use industry-standard encryption for data in transit and at rest. Sensitive data including email addresses and phone numbers are encrypted at the application level.

We implement technical and organisational measures to protect your data including access controls, audit logging, and regular security reviews.

7. Data Retention

We retain your personal data for as long as your account is active. When you delete your account:

• Your profile and photos are removed from the platform immediately
• Personal data is purged within 30 days (UK GDPR Article 17)
• Transaction records are retained for 7 years as required by UK tax law
• Anonymised aggregate data may be retained indefinitely

8. Your Rights

Under UK GDPR you have the following rights:

• Right of access: Request a copy of your personal data (Article 15)
• Right to rectification: Correct inaccurate data (Article 16)
• Right to erasure: Request deletion of your data (Article 17)
• Right to data portability: Receive your data in a portable format (Article 20)
• Right to restrict processing: Limit how we use your data (Article 18)
• Right to object: Object to processing based on legitimate interests (Article 21)
• Right to withdraw consent: Withdraw consent at any time for consent-based processing

To exercise any of these rights, contact us at musaab@soulsfinity.com. We will respond within 30 days.

9. Cookies

The Soulsfinity app does not use advertising cookies. We use essential cookies only for app functionality including session management and security. Our website (soulsfinity.com) uses minimal analytics to understand traffic patterns.

10. Children

Soulsfinity is strictly for adults aged 18 and over. We use Yoti age verification at registration to confirm all users are 18 or over. If we discover a user is under 18 their account will be immediately deleted and their data removed.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes via email or in-app notification. The current version will always be available at soulsfinity.com/privacy.

12. Complaints

If you are unhappy with how we handle your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.